Who We Are
We're a small, founder-led Australian operation — deliberately focused on building consumer products that solve problems the market has been slow at addressing.
Guardian Innovations is the platform. The brands we build sit under it. Rub Clubb is the first. There will be others.
“The most impactful problems are often the ones hidden in plain sight.”
—Natalija Fernandez,
Founder of Guardian Innovations
How We Operate
-
We start with the problem, not the product. If the problem isn't real, we don't build.
-
From concept through to consumer — we're involved in every step of the process.
-
We build brands designed to grow, scale, and mean something beyond the first sale.
A Note From the Founder
I started Guardian because I saw a problem that affected people every day — one that had never been properly addressed at the consumer level. That became Rub Clubb.
My background is in medical health and food sciences, with experience across primary care and manufacturing environments. This includes work in quality improvement, prevention-focused healthcare, stakeholder environments, and delivering projects across research and end-to-end product development — giving me a practical understanding of how solutions are designed, built, and how the systems behind them need to function to work in the real world.
Building it taught me that a small, focused operation can develop something impactful. That proof of concept is the foundation everything else gets built on.
The longer vision is a company with genuine capability across health, hygiene, food, and personal care — one that can identify problems, build solutions, and do this more than once. We're not there yet. But we're building it carefully, and we're building it right.
